To this point in the music streaming wars, Spotify's ascension can be largely attributed to word of mouth. But starting tonight, the company will begin its first ever advertising blitz to lure in new listeners. Spotify plans to run a TV ad during NBC's The Voice that highlights the most emotive and unifying aspects of music. Two other, equally sentimental ads have also been produced for the campaign, and you can view all of them below. Spotify's ad campaign won't be limited to your TV; the company is also planning a bombardment of web and social media advertising to support its cable strategy. Tallying over six million paying customers, Spotify is well ahead of Rdio, MOG, and others in the streaming music sector— at least when it... Continue reading…
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