Samsung weird: how a phone launch went from Broadway glitz to sexist mess

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Samsung weird: how a phone launch went from Broadway glitz to sexist mess
Pulpit rock
"While the women are cooling off, why don't you tell us about S Health?" That line, uttered with complete sincerity, was the capstone on Samsung's hour-long Galaxy S4 launch event — an event designed to captivate fans with Broadway spectacle, but which instead elicited sharp criticism for its one-sided portrayal of women, including a bachelorette party skit that featured women saying the S4's Air Gesture feature would be useful while their nails dried and a drunk woman ogling a shirtless gardener. The S4, watching her eyes using its Smart Pause feature, halted video playback while she took in the view. Continue reading…

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