Pepsi attempts to make its bottle more iconic with first redesign in 16 years

Most consumers probably don't think about the design of their beverage bottles, but for a company like Pepsi, it's all part of a global brand image that the company is constantly tweaking. To that end, Pepsi just unveiled a new bottle for its 16 oz. and 20 oz. beverages, the first redesign those bottles have seen in 16 years. As AdAge notes, the new design features a swirled grip — a new design cue that the company hopes it can use to make its bottle a more effective and iconic marketing tool. While a bottle's shape might sound like a mundane detail best left for designers and marketing departments departments to obsess over, the bottle can be just as effective a branding tool as the logo itself — just take a look at Coca-Cola's i... Continue reading…