The broadcast TV business has had a rough run this season and next season isn't looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, The Wall Street Journal reports today. Fox saw ratings for this group decline 23 percent through March, ABC's ratings declined eight percent, NBC's by seven percent, and CBS's by three percent. As audiences tune out of broadcast, analysts fully expect that advertisers will follow them. Continue reading…
Comment